He gets media coverage BECAUSE he's controversial - bound to cause a stir and therefore newsworthy. What we need to remember when looking at topics like this is that it is really a media-generated interest i.e. the media decide what we, the public, are interested in and they will hype it up as much as possible for viewing/reading figures. What's actually said is of little real value to them so long as it appears 'interesting'.
This is part of the reason why some 'celebrities' are always in the papers - very few people actually care what a certain 'star' has been up to but the media hype it up to try and gain our attention . Jade Goody's a prime example!!