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The mkiv Supra Owners Club

New Aston Martin for £20k


martini

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Just skim-read it. I don't think it'll be a success. People don't buy Astons for practicality or frugality.

 

I think the opposite, people who have astons have other city cars as well.

 

And fact only an Aston Owner can buy the city car means exclusiveness which will help sell it.

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The cynics in the PH office have already offered the opinion that having such a low-CO2 vehicle in its range will help significantly lower Aston's average CO2 emissions levels - thus saving it quite a lot of tax under new US and EU emissions laws, but Aston says that was not the primary motivation behind the car.

 

That's the answer right there. I reckon.

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